ABOUT /
Zowie Bubalo is an Art Director based in Stockholm.
With over a decade of experience across fashion, beauty, and tech, she has led global campaigns at H&M, collaborating with Mugler, Rabanne, Cher, and Charli XCX. Today, she works as a freelancer with clients like PUIG and Adidas, while also building CUNT, a bold new period care brand.
Zowie’s work is driven by fast, culturally sharp ideas that cut through. With a strong visual eye and hands-on use of AI tools like Midjourney, she creates concepts and brands that are both impactful and unforgettable.
work@zowiebubalo.com
+46 725169949
2025
Freelance Creative Director/Art Director
PUIG – Art direction for global fragrance content (launching 2025)
Adidas (via More Digital Studios) Content
CUNT – Founder & CD for progressive period care brand (launching Nov 2025)
Naughty Society – Art direction for AI x content studio
2019-2025
Global Creative Lead/Art Director - H&M Social Media & Identity
Worked with brands like Rabanne, Mugler, adidas, and H&M. Collaborated with talents including Cher, Paloma, Mia Regan, Charlie XCX, Adwoa, and more. Highlight? Leading creative for H&M at the 2024 Met Gala.