End-to-End Brand Creation
I created CUNT — a bold, sustainable menstrual brand — from scratch with a near-zero budget, doing everything myself: concept, strategy, branding, design, copywriting, and launch, including an AI-generated visual world.
THE PROJECT WAS BUILT WITH ALMOST NO BUDGET — USING AI AND CREATIVITY TO REPLACE TRADITIONAL RESOURCES.
CUNT is a purpose-driven brand that reclaims power and breaks taboos.
The name is intentionally provocative, reclaiming a
historically censored word and reframing it as strong, stylish, and unapologetic.
The brand challenges how period products are perceived — not as medical necessities, but as objects of pride, beauty,
and identity.
Every element of the brand speaks to empowerment, elegance, and sustainability.
I handled every aspect of the brand creation end-to-end.
Concept development and brand positioning were
entirely self-directed.
I created the visual identity, tone of voice, product ideas,
and strategy independently.
The website www.worldofcunt.com is a proof of concept and a digital moodboard for the future brand universe.
The project was built with almost no budget — using AI and creativity to replace traditional resources.
All images on the site are generated using AI, allowing me to visualize a full brand universe without photography or production costs.
Branding, design, and web development were done by me — no external agency or team.
The budget constraints became a creative asset, pushing me to innovate and find new ways to express luxury and style with minimal means.
