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How to remove food stains 🍲
H&M
A project created to show how to care for your clothing to make them last longer.
The inspiration for our new film concept arose from the realisation that tutorials about clothing care tend to lack visual appeal and can be rather dull. Typically, these films begin by showcasing the finished result in a clickbaity manner, which we aimed to subvert with our project.
12 films and one trailer.
Channels: hm.com and SoMe.
My role: Creative lead, ensuring the projects execution from start to finish.
In collaboration with ARC and BabyBaby.
TAKE
CARE
To craft engaging narratives, we initiate each tutorial with an incident or occurrence.
How to remove food stains 🍲
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