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H&M
H&M wanted to strengthen their Employee Branding with a new concept to reach new talents but also to inspire current talents. We rebranded the identity, tonality and launched with a campaign focused on diversity, fashion and a thought journey; What do you want to be?
Solution: We wanted to celebrate positive
mindset of H&M by bringing a hero hidden in plain sight to the forefront – the & sign in H&M.
New concept: Be yourself & more at H&M
In collaboration with NOA, NewLand production, Strange Cargo film and many more talents.
Shortlisted for best cast in shots Awards 2021
Be yourself & more
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