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RABANNE H&M
#RABANNEHM
Rabanne H&M was announced during Paris fashion week with a party at club Silencio. Pop icon Robyn started the evening on a high note with an exclusive performance, and DJ and producer Peggy Gou kept the crowd dancing. The event provided an exclusive sneak peek at the collection, with special guests dressed in Rabanne H&M pieces.
To spread the word, we decided to drop the bomb on social media, featuring icons like Cher, Robyn, and Peggy Gou. We aimed to capture the party's unique vibe and essence while showcasing the collection.
FILMS
STILLS
IGC
As for Instagram Stories, we cooked up a storyline inspired by a conversation between guests we overheard:
"I just had the craziest hour of my life."
This approach on SoMe & PR overtook previous designer collaborations announcements by far, with 42 times more online mentions than Mugler H&M, for example.
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