H&M STUDIO
H&M Studio's Holiday 2023 Capsule takes a spin on classic elegance, wrapped in a big red bow. Highlighting corsetry, lingerie, and tailoring.
STRATEGY
#Tube Girl The campaign aimed to surprise on social media by blending culture and fashion. Enter Sabrina Bahsoon, known as Tube Girl, who made a striking appearance during fashion week, embodying confidence and edge. Leveraging the iconic tube element of Sabrina's brand, we captured a fresh perspective. The vintage tram at Djurgården became our canvas, setting the stage for a fusion of classic elegance and contemporary flair as Tube Girl rocked H&M Studio on a 1920s Stockholm tram.
Create a conversation
I wanted to facilitate a conversation between Sabrina and H&M's Head of Design, Ann-Sofie, in Stockholm. This interview is designed to deepen the audience's understanding of the collection and elevate H&M's fashion perception. By having Sabrina as the host, we leverage her audience and create an intriguing dynamic that enhances the appeal of the content.
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News-worthy talent
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Reach a fashion interested audience
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Iconic Tube Element Utilization
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Surprising Social Media Blend
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Vintage Tram as a Creative Canvas
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Elevate Fashion Perception with an Exclusive Interview
LIKES TikTok
7242
Avg. 400
Views TikTok
250 000
5 assets
Humble numbers but still proud, we all know how hard it is for brands to gain organic reach.