Strategic Approach
 

Interpreted the overarching brand theme “Togetherness” into bite-sized, emotionally resonant content

 

Minimized production costs by using faceless storytelling (reduced modeling fees)

 

Leveraged trending formats: ASMR, short-form vertical video, and platform-native editing styles

 

Experimented with a boosting strategy, promoting all five assets to drive reach​​Total reach of over 54 million views across 5 posts

 

Up to 19.7M views on a single post — among H&M’s top-performing Instagram Reels to date

 

Engagement well above average, with up to 26.9K likes and strong comment activity

 

Proved how creative strategy and agility can deliver results, even with limited resources and time