Zowie Bubalo Orvelind. Creative lead & Art director
MUGLER H&M
#MuglerHM
H&M collaboration with Mugler launched 2023.05.11, to generate buzz and publicity around the event, H&M hosted an event in New York to showcase the new looks. As creative lead for SoMe my role was to conceptualize and execute a successful social media strategy for TikTok and Instagram.
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Through strategic planning and creativity, we ensured that the event was captured and shared on social media in a way that would engage and excite H&M's target audience. From creating eye-catching content to collaborating with influencers and talents, we were able to build awareness and drive social media engagement around the event. As a result, H&M's latest designer collaboration with Mugler received significant attention and media coverage, ultimately contributing to the overall success of the campaign.
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Channels: SoMe
TIKTOK
On TikTok we wanted to be personal and intimate, showing different perspectives from talents, backstage and the performances.
INSTAGRAM
On Instagram the audience could follow the event on stories throughout the night. In feed the audience could follow talents and models behind the scenes, view red carpet interactions and other big moments.
Models BTS
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Redcarpet host, Alex Consani, friend of both brands.
